Following an initial understanding reached in Verona in August, the official agreement between Simei and Drinktec came in October 2015, in the German hall at the Expo. The UIV General Manager, Francesco Pavanello, met with Reinhard Pfeiffer, the General Manager of Messe München GmbH and head of drinktec to sign the memorandum before the political authorities of Baviera.
“A historic agreement" in the words of the UIV’s General manager that throws the European and world trade fair arena into disarray. This partnership brings solidly together, it is appropriate to say, two excellences: Germany’s excellence in the organisation of international and Italian events and the high degree of specialisation achieved by the UIV over the years in terms of organising platforms for demand/supply meetings focussed on sharing information, training and updating projects. I am certain that the combination of these skills will create a leader in the field of trade fairs, which will act as a catalyst of excellence and a generator of business on a global scale".